REBRANDING

DAY OFF GROUP

I had the pleasure of working with Sancerre Hospitality, the nationally recognized team behind BLVD, Rose Mary, Il Carciofo and most recently, Bar Tutto, on a full brand refresh. With Top Chef winner, Joe Flamm, at the helm, this powerhouse group continues to deliver top tier restaurants. I developed the new name, logo, and overall concept for Day Off Group. You can see the brand in action on Day Off’s beautiful website for the latest updates.

Don’t miss Eater Chicago’s write up of the official launch of Day Off Group.

When they began work on their highly anticipated fourth restaurant, Bar Tutto, they came to me for the name only. Being trusted with naming a project of this scale for such a celebrated and nationally recognized group was an incredible honor and a highlight of my work.

Bar Tutto has already been featured in numerous publications, bringing my name creation to a wide audience.

June 2023 - January 2024

February 2025 - April 2025

Plate with grilled squid and black rice on a marble table, with "day off group" text overlay.